Oishii is a brand of matcha powder sourced from Kyoto, and also a café that caters to Gen Z and millennials who are avid matcha drinkers and who are up-to-date on the latest TikTok trends. It's an ideal meeting spot for influencers to generate content and anyone who appreciates a good hang-out with friends while sipping on ceremonial style matcha latte. The word "oishii," which translates to "delicious" in Japanese, embodies the café's theme and contributes to its lively, joyful vibe.